Theog's positioning was pegged to the most familiar benchmark in the region - Shimla. A breath of fresh air, while all around the AQIs were plummeting, Theog beyond Shimla made a case for a reassuring destination 'far from the madding crowd'. This was the beginning of a new Oxygen capital. Beyond Shimla hence became a metaphor for this new benchmark amongst hill-stations. To this were added the dimensions of local culture, season-specific experiences, and curated discoveries.
THEOG FOR TAJ
Theog:
Beyond Shimla
Amidst all the snow, we then had to capture what we called 'straight from the heart' service, that warms you up in the cool climes of Theog like a home. Think of Theog’s place-making as warm chocolate on a bed of vanilla ice-cream. With Theog, a classic was born that today draws ADRs and occupancies as lofty as its perch.
