Lokall’s mission is to help governments, tourism corporations, city councils, civic bodies, planners and developers create and grow place brands. It offers end to end solutions to create new destinations and reimagine existing ones.
Lokall helps make places more desirable, more memorable. It helps brand and place them right for people, visitors & business.
StrategyPlace
BrandingPlace
ExperiencesPlace
SkillingPlace
CommunitiesPlace
MarketingPlace
StrategyPlace
BrandingPlace
ExperiencesPlace
SkillingPlace
CommunitiesPlace
Marketing
Every destination brand starts off being a place first. And the journey from being a place to being a destination brand represents possibly the most elaborate and nuanced product and experience development exercise. Given that destination brands are complex entities, place branding & destination development is a cohesive process. It is a system design that runs across cultural research, customer journeys, experience innovations, community development, civic pride, branding and authentic storytelling. This helps anchor the strategic positioning that a destination seeks in the minds of its seekers. Place branding, destination building and tourism innovations are not about catchy slogans and ads. They are about system thinking and system design with a human lens. This needs experienced folks who have managed large scale mandates and a community of diverse makers who are well versed with place making, experience design and destination brand development.
STAKEHOLDER
ENGAGEMENT
Every place has a local story and a unique cultural spirit. The Romans called these qualities the “genius loci”. That’s where we start with our strategy, to create experiences and grow civic pride. Strategy for us at Lokall is participative. We research and understand several dimensions of your place brand including cultural attributes, markets and segments, stakeholder expectations, aspirations and opportunities.
SITE EVALUATION
& OPPORTUNITY
MAPPING
Experiences define place brands. They make places remembered. With hands-on experience across destinations, cultures and communities, over more than two decades, we help develop new experiences and revive lost ones. Our multidisciplinary capabilities stretch across physical, spatial and digital experiences.
RESEARCH - MARKETS,
PEOPLE & CULTURE
We help build memorable brands that customers and travellers love to come back to. A unique identity inspires both visitors and investors. Our experience in global marketing and strong understanding of lifestyle & culture helps design with a strong sense of place.
STRATEGIC
& POSITIONING
We help you strategically position your destination and develop plans that not only create place-capital and investor interest but also design a distinctive identity that inspires civic pride and reputation.
COMMUNICATION, IDENTITY
& STORYTELLING
Our communication and branding practitioners help express and narrate your identity and organisation through state-of-the-art frameworks and media. Campaigns, brand activations and IPs are designed around what makes your identity truly stand out.
SPACE DESIGN
& ARCHITECTURE
A great brand lives its positioning across environments, interiors, exhibits and spaces. This is what customers interact with, what they remember and cherish. Our team includes lead architects, craft-specialists, imaginative makers, designers and material specialists.
PLACE BRANDING &
MARKETING
We help build memorable, profitable and unique brands, Brands that customers, travellers and investors love to come back to. Our experience in global marketing and strong understanding of lifestyle & culture helps us design with a strong sense of place.
EXPERIENCE DESIGN
& INNOVATION
With hands-on experience across decades, cultures and more than 50 destinations, we help design and develop unique experiences and revive lost ones. Our tourism innovations stretch across physical, spatial and digital experiences.
FOOD TOURISM
& EDIBLE EXPERIENCES
Full stack design & development cell (Edible Ventures™) for creating food-tourism experiences, restaurant brands, cultural innovations around food. Our turnkey cell innovates around your region’s culinary heritage and local communities.
DIGITAL TRANSFORMATION
Today, digital discovery and engagement can make or break destinations. Our team of experienced creators & coders are handpicked place lovers. They not only create inspirational platforms but also content that make them into digital destinations.
CULTURE, CONTENT, COMMUNITIES
We explore innovations, entrepreneurial initiatives and unique experiences around culture, communities and heritage. Our content design and development teams create tailored narratives, films and content for platforms that are both analog & digital.
LOCAL INCUBATION & ENTREPRENEURSHIP
Conceptualise, design and create programs and micro-ventures around local communities and indigenous groups. This helps create sustainable and meaningful local ventures that stay right by the community.
