When in doubt, let the river guide you The hyper local was our inspiration. Blessed as the destination is with everything that defines the other-worldly life, the team felt, that the best way to do justice to the brand's storyboard, launch and unveiling was to sit back and let the Ganges take over.
Rishikesh
Spiritual
Haven
Rishikesh is without a doubt the spiritual capital with its reverential draw, spartan ashrams and being the seat of Yoga. It draws its faithful in hordes. From the likes of the Beatles who spent a considerable time to discover their spiritual leanings to Edmund Hillary who sailed up the river by where the resort now stands for his on-the-water magnum opus, this is a much marketed destination.
