Place Branding is about building long-term presence, aspirational positioning, reputation and purpose for your destination and its shared identity. The idea is to design and express the same in a manner that it connects and resonates with stakeholders, who make this shared vision, their own. Integrated marketing helps place brands carry this message to create committed demand. It helps build bridges between the brand’s promise and its audiences - markets, visitors, customers, investors.

We at Lokall, consider marketing to be an integrated system of practices that are multi-dimensional, data based and deployed on ground, digital and social. Having had experience in global marketing for many destinations and place brands, we help you assess source markets, gauge audience needs & motivations, create accessibility and channels for your place brand, communicate & campaign for what it stands for and ideate innovative public engagement.

Place brands need powerful strategic narratives, sharp executable ideas, new tourism products, amazing experiences and skilling of resources, that can sustain and empower them as destinations. This is best done with practising, seasoned professionals. Whether it is overall branding or what is called as sectoral branding - destination branding, investment branding or “made-in” branding – the science and art of place-branding remains constant.

Shaping civic pride, presenting local communities & businesses in a manner that boosts investments and opportunities and finally communicating what makes your place distinctively memorable & visit-worthy, remain core objectives.

Being interdisciplinary by nature, we love being part of integrated placemaking projects too. We would be happy working alongside town planners and architects to develop the branding and public engagement strategies or using emergent technologies like AR and VR and our services and platforms like NEXT™ & House of Stories™ to enhance the visitors’ experience.