For place brand strategy to translate into effective action, it must first take the form of a powerful and relatable story that inspires visitors, markets and residents. It should be a story that is understood well. So, how you tell a story that is distinctive & unique and yet at the same time stays relevant for audiences is very important.

The next step of course is creating the appropriate content that takes the story forward to the right audiences across channels especially digital platforms. Our team of creators & coders that are handpicked to work on place branding projects are place lovers first. They not only create inspirational content for media and channels but also build digital platforms for you to distribute this content.

Our technology team loves building interactive websites, community platforms, micro-sites, analytics engines and CRM platforms. We also have our own digital storytelling innovation called House of Stories™, whose capabilities are limited only by your imagination.

Content rooted in culture and traceable to communities is a great investment as it is trusted and authentic. Today native content and the right authentic stories deliver more and far more effectively for your destination / place brand than any amount of advertising or sloganeering.

Content is not just about production. Understanding audiences, segments and markets to curate the right mix of content and media is critical. We amplify this with VR, AR and user generated content.

The content exercise wouldn’t be complete without platforms where the audience sees and engages with your stories – it could be a transformative website or a branded community platform where people exchange mutual stories and reinforce their choices. Our design & technology teams put their heads and skills together to build memorable digital platforms.