Every place has a local story. Local communities, attractions, culture, business & capabilities, talent, aspirations. The job of place branding is to help surface these very qualities, to grow civic pride and soft power. The Romans called these qualities the “genius loci”. We call it the local DNA of the place. That’s where we start.

Strategy for us at Lokall is participative and evidence based. We research and understand several dimensions of your place brand including goals, stakeholder expectations, aspirations, place & opportunity fit. All of this while assimilating relevant data, views and insights.

Our outcome-objective at this stage, is to help you position your place brand and build the key themes & narratives that resonate with various stakeholders. We ideate and design a distinctive place identity & its expressions, all of course with a sense of place. The idea must be so compelling that stakeholders would want to be part of its very achievement.

We believe that the best ideas and breakthrough solutions in place branding evolve from collaborations between the internal stakeholders and outside in thinkers and professionals. This is applicable to not only thinking the new but also reinventing the old.

In today’s dynamic digital economy, place branding needs to be able to equally build a strong digital identity and expression – one that doesn’t seem one step behind.

Our team of place branding experts, venture designers would be happy to deploy innovation frameworks and collaborative sessions with your teams to ideate on brand new opportunities.