Every place brand is ultimately about its communities and people. It is their shared identity, their universal desire for belongingness that makes them a community and be a collective for good, a team for positive change.

UNLOCKING THE
POTENTIAL OF DIVERSITY

We help in two ways – creating communities and helping existing communities unlock the power of together. Our experience with creating social communities, includes forums and platforms both on ground and digital initiatives.

To share a few examples, our community platforms have been around healthcare, culture, local discovery, sustainability, social impact through women’s empowerment, expatriate visitor classrooms, sports & community health, performance arts & music, local indigenous crafts & design, adventure & biking, immersive technology, Indian short films, bee keeping, wellness, lomography and more.

We help weave in local communities and visitor communities around amazing and engaging experiences, content programs and helpful digital platforms that we build for you. Motivated, inspired local communities and their collective energy can be powerful catalysts that help a place grow affection and a shared sense of belonging. They influence good.

unlocking the potential of diversity

OUR TOOLBOX
INCLUDES

  • IP DESIGN
  • PLATFORM DEVELOPMENT
  • CONTENT STUDIO
  • GAMIFICATION
  • TECHNOLOGY
  • REFERRAL PROGRAMS
  • FORUM CREATION
  • INTEREST CIRCLES
  • COLLABORATIONS
  • SOCIAL MARKETING
unlocking the potential of diversity

THE NETWORK
MULTIPLIES GOOD

Human beings have an innate need for connection, and this is supported by psychological research, which maintains that more than power, money and fame, people feel rewarded most when connecting meaningfully with others. Brains literally start to deteriorate when human beings endure ongoing isolation. It leads to a decrease in the size of the hippocampus, the part of the brain that’s responsible for learning and memory.

Good place brands that facilitate social connections transform communities into natural, committed advocates of their place brand. As someone said, “Imaginative communities showcase the identity in original, creative, innovative, captivating and inspiring ways. It creates brand equity and positive perceptions.”